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Chasquis Beer
THE BRIEF
The project was to create a strong beer brand that highlights a culture, and targets audience that are 18-25 years old, Middle class, fun, and playful students, working students, already full time employees, and love to spend their free time with their friends, hanging out, parties, and socializing.
The Problem
As a startup beer brand, what kind of brand identity, and name should be used as an effective direction for a beer brand that will enter a market with tough competitors?
The goal is to create a brand identity, brand packaging, and marketing collaterals that can be used to launch the brand in one and a half week.
The Process
Creative Strategy
Art
Direction
Design
Collaterals
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